How Digital Marketing helps Businesses in this Lockdown?

COVID-19 – a name which everyone wants to erase from their lives but an unforgotten one in history, because of the impact it made in our lives.

The entire world is locked and it’s more like Tony Stark said in the infinity war,

“The earth has been closed since march”.

Individuals locked themselves in their houses, the economy has slowed down and businesses are closed and finding it difficult to promote as the traditional way of marketing is not a suitable option in this pandemic.

Since this pandemic, traditional marketing has witnessed a drop, meanwhile online marketing, social media, etc. has seen a rise in usage. Everyone is staying inside their houses and businesses makes use of the advantages of Digital marketing to promote their products and try to keep in touch with the consumers.

Why businesses have to go for Digital Marketing?

Digital marketing has seen tremendous growth in the past few years and becomes an unavoidable one for all kinds of business, irrespective of the size and the service they provide.

This pandemic has made the businesses to adopt the Digital Marketing practices to keep their consumers and clients intact.

Google’s report on “What is India searching for?”, has revealed the changing digital behavior of the consumers and the top five customer trends like ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ and ‘Optimize, personalize, humanize’.

It is necessary for businesses to choose the best suitable platforms based on the services they provide.

The following are some of the best practices businesses can use to improve their digital presence:

  • Digital Marketing
  • Social Media Marketing
  • Online Campaigns
  • Providing Contents
  • Video Marketing

Digital Marketing:

Digital marketing is a part of the marketing strategies to promote products and services of a business with the help of online platforms.

Digital marketing strategies like Search Engine Optimization(SEO), Social Media Optimization(SMO), Pay-Per-Click(PPC), etc. can be used to improve the rankings of a website.

Optimizing your website content and on-page SEO can be efficient in improving the performance of a website.

Social Media Marketing:

People are spending time on social media and other digital platforms nowadays.

Businesses can make use of this opportunity to engage and trust with potential customers.

You can create awareness and connect with potential customers by constantly posting on social media and boosting specific posts.

Online Campaigns:

Online campaigns are a part of the digital marketing strategy carried out by a business to build brand awareness, drive traffic, engagements, conversions, etc.

This includes display ads, search ads, etc. and is essential for customer engagements and to attract new customers.

Providing Contents:

During this pandemic, people rely on digital channels to get news and recent updates. Businesses can make use of this opportunity to get more to their site by providing contents which users are looking for and promote these contents in various digital platforms.

These contents can be in the form of articles, blogs, videos and any other formats which meet the requirements of a visitor.

Video Marketing:

Video marketing plays an important role in social media marketing which many businesses are not utilizing effectively.

You can convey a message in a fun and helpful way to gain the attention of your audience.

Provide links to those videos in your social media channels or on your website because people are more likely to share videos which provide values than any other form of content.


There are many other digital marketing strategies which are used to increase traffic, engagement, sales, etc. by promoting a business online.

If you are really interested to develop your business amid this situation, step into the digital world to survive in this competitive environment.


Digital Marketing Tools

According to a recent study, managing timeis the second biggest challenge marketing agencies are encountering next to getting new clients.

As a digital marketer or as an agency, you know how hard it is to manage time by handling too many clients or businesses.

Getting new clients and keeping your old ones is determined by how good your productivity is.

To keep your productivity good by managing time effectively, you need to get to know about the following tools. Working smart with the help of these tools and good strategies will help you save hours or even days.

The list might look lean but according to a survey by the Winterberry Group shows that the marketers use an average of 12.4 tools.

Check out the following tools that every digital marketing agency or a digital marketer should be aware of:


If you are a digital marketing agency, then you must be aware of the importance of social media.

Since businesses are also aware of having social media accounts and trying to reach more prospects to increase their business.

As a digital marketing agency, you might feel troubled by handling two to three social media accounts of your clients.

When you are scaling your agency business you might need a tool like kontentino to assist you in fulfilling your clients’ needs by scheduling posts for various platforms, getting approval from clients without tons of emails, to create legible and clear reports for your clients.


  • Create a nice Social media content calendar.
  • Effective team collaboration and content approval of social media contents.
  • Client Approvals.
  • Insights and Reporting.

Price: Starting from 49 euros with 30 free day trials.


Search Engine Optimization (SEO) is the biggest task for every business.

Because SEO brings organic traffic and meanwhile the business can get clients/customers without spending money in ads.

So, you might have thought, “If I can get clients for free, I can do this”.

But you need to understand this, if it is for free, then there will always be a tough competition.

So, SEMrush is a tool to assist you in helping your clients to get organic traffic by SEO.

The tool can provide insights about the following;

  • Website Audit
  • Social Media Tracker
  • Backlink Audit
  • Ad Builder
  • Keyword Position Tracking
  • On-page SEO Checker
  • PPC Keyword Tool
  • Organic Traffic Insights

Other than SEO you can also use this tool to:

  • Examine your prospects and their online presence for better targeting.
  • Get insights about them to create a better strategy and budget.
  • Improve the results of your PPC campaigns, create effective social media strategy and craft good content to generate better results.
  • Get market insights and competitor’s marketing by analysing any website.

Price: Starts from 99 dollars with a free trial.

Google Trends:

Staying on top of the market trends makes your business to be more visible to visitors or prospects.

But finding the current market trends seems a bit difficult.

What will be your reaction, if I say there is a free tool to find market trends for free?

Yes, there is a tool for this query. Google trends s that website by the most used search engine, Google.

Following are some of the most effective outcomes you can get by using Google trends in a proper way:

  • Recognize seasonal trends to create and promote content at the perfect time.
  • Create your content calendar based on the data obtained from Google trends.
  • You can avoid “keyword unicorns” by checking for data-skewing popularity spikes.
  • You can find trending topics relevant to your business.
  • Use “related queries” to get new keywords ideas and you can refine your video SEO strategies by finding out what people are searching on YouTube.

Price: Free

Google AdWords:

As a new business, you might find it hard to get ranked on Google’s search result page.

Because there will be more businesses who have started before you and worked on SEO from long back.

But as a new business, your first thought should be getting new customers.

Google AdWords is one of the well-known options to advertise your business to get on the Googles’ search result page when someone types the keyword for which you have set your ads.

You can also get to use Google keyword planner along with this to find new keywords for your business and then add them to your ads and contents.

Price: Works on a pay-per-click model

Google Analytics:

If you are having a blog or a website, for personal or for business purposes, then you might need data about your visitor or customers’ activity on your site to good value to those who come to you.

Google Analytics is the problem solver in this case.

‘Wait, why should I use this’, you might have this question.

You can find answers to the following questions and this is just a piece of cake. Because you can get a lot of data from analytics but the following are some basic things.

  • How much visitors do your website get?
  • Do you need to optimize your website to be mobile-friendly?
  • Where are your visitors residing?
  • Which is the most popular page on your website?
  • How many visitors have converted into customers?

Price: Free


Those who use WordPress must be aware of this tool.

Yoast is an excellent tool which works well in both Gutenberg and Classic editor. This tool helps in optimizing your content for search engines.

This tool assists you in selecting prominent content, focuses on keywords for better ranking and most importantly it examines your pages’ readability to provide a Flesch Reading Score.

This tool has been updated every two weeks to keep up with the algorithm updates made by Google.

Price: Free as a WordPress plugin, but you can also opt premium plans based on your needs.


Slack is a communication service provider in most businesses today.

This tool works in channels assigned for particular tasks to keep business conversations not to get avoided by unnecessary things.

It is a great tool for networking/connecting and meeting new people in the digital arena as you can join or leave channels when needed.

The following points will show how this would be a replacement for emails:

  • You can have a dedicated channel instead of having an endless mail chain.
  • Reach people faster by having a real-time conversation with your teammates.
  • You can stay in the mail by seeing the conversation in the channel but in the mail, you can only see the message you are included.
  • You can spend minimum time switching context since slack has integrated with many other tools.

Price: Free for small-sized companies.


Canva is a design platform that allows users to create designs simply by drag and drop images from the Canva catalogue.

You can design images for your social media posts, logos, presentations, graphs and many more designs.

This tool cuts the need for an experienced designer and permits you to create a design you have in your mind.

Price: Free 8000+ design templates after that you need to become a pro member.


It is an email marketing and social advertising tool created to automate and organize campaigns.

You can also gather data about the traffic you gained through the campaigns.

MailChimp is effective for dripping mail campaigns and to engage with your audience.

Price: Plans start from free and up to premium plans, Tiered price.


Ahrefs is an SEO tool which helps you to increase your website traffic.

You can use Ahrefs to do:

  • The competitive analysis and allowing you to check out who is linking to your competitors, what their top pages are, and more.
  • You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
  • Find low competitive keywords with high traffic.
  • Get to know the strategies your competitors are using to replicate them.
  • You can find the critical errors which spoil your websites’ SEO performance.
  • Track your ranking status and find guest blogging opportunities.

Price: Pricing ranges from 99 dollars to 399 dollars.


It is a scheduling software, which is designed to save time, improve the quality of service, increase sales and to avoid the misunderstandings that happen while booking meetings.

Instead of going back and forth to your clients and stakeholders to finalize the date and time for your meeting.

Create an invitation in Calendly with multiple options and send it to the attendees of the meeting.

They can select a suitable option which can suit everyone involved.

You can also integrate this tool with similar calendar tools since it works in different time zones.

Price: Pricing starts from free to 12 dollars.


You might have a thought that, ‘Why should I use these tools and spend money on this’.

Then you must understand one thing, you are spending, you are investing to make more income and of course you are saving more time by using these automated tools.

If you have more time, you can make more business.

If you know any other tool let us know.

Which tool are you going to use?


Digital Marketing Courses

Digital Marketing Courses:

  1. Google’s Digital Garage
  2. Udemy
  3. SEMrush
  4. Hubspot
  5. Udacity
  6. Copyblogger
  7. Clickminded
  8. Alison
  9. VFX India
  10. Knowledgehut
  11. Digitaldeepak Internship
  12. Coursera

1. Google’s Digital Garage[Free with certification]:

 Google has its own teaching platform called ‘Google Digital Unlocked’, where you can find free courses related to digital marketing, career development, data and tech with certifications.

You can find early 30 courses related to digital marketing in this platform and following are some of them;

  • Fundamentals of Digital Marketing (with certification)
  • How to get a business online
  • How to assure that your customers found you online
  • How to promote a business with online advertising (Google Ads)
  • How to expand your business other countries (globally)
  • How to connect with customers over mobile
  • How to promote a business with content

Why do you need to choose this course?

You will get both text and video materials for all the courses which usually ranges from a minimum 1 hour to a maximum of 40 hours.

If you don’t know what digital marketing is, then this course is for you and the certificate will be a boost for your career.

You’ll get a globally recognised certificate to boost your career.

2. Udemy[Paid with certification]:

Udemy is one of the biggest online education portals.

They offer courses on various subjects related to fields like business, marketing, design, development and many other fields.

And the course for digital marketing is the Complete Digital Marketing Course Bundle which covers 12 courses. The following are the courses covered in the bundle;

  • Market Research
  • WordPress Website Setup
  • Email Marketing
  • Copywriting
  • Search Engine Optimization(SEO)
  • Youtube Marketing
  • Google Ads
  • Google Analytics
  • Facebook Ads
  • Social Media Marketing
  • App Marketing
  • LinkedIn Marketing

Why do you need to choose this course?

This is a paid course with certification. You’ll also get lifetime access to the course updates.

This course is perfect for those who are new to digital marketing and want to know about the different marketing components, as this course covers everything from website marketing to social media promotions.

3. SEMrush[Free with certification]:

SEMrush provides an all in one toolkit for digital marketing professionals.

They are running an academy with a number of courses on digital marketing to serve in a better way to their users and their audience.

Their courses cover the following aspects of digital marketing;

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • PPC
  • Affiliate Marketing

Why do you need to choose this course?

This is a free course and upon the completion of the course and the exam you’ll get a certification. In the course material, you’ll get both video and text contents.

The best thing about this course is that they are taught by industry experts and they also teach how to implement what you’ve learned.

4. Hubspot[Free with certification]:

If you are looking for another option to learn digital marketing and get certified from a well-known company, you should check out the courses provided by the Hubspot academy.

Hubspot is a leading firm in the field of digital marketing with a wide range of tools CRM, SEO tools, content marketing and sales.

You’ll get to know about the following topics in the Hubspot’s Online Digital Marketing Course;

  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Contextual Marketing
  • Social Media Marketing

Why do you need to choose this course?

This is a free course with certification once you completed the course.

They also provide courses covering topics like SEO, blogging, Facebook ads and other marketing channels.

These courses are taught by recognized industry professionals who are having years of experience.

5. Udacity[Paid with certification]:

Udacity is another platform to learn digital marketing.

You can find courses which cover everything for someone to become a digital marketer.

  • Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing
  • Social Media Advertising
  • Search Engine Optimization
  • Search Engine Marketing with Google Ads
  • Display Advertising
  • Email Marketing
  • How to Measure and Optimize with Google Analytics

Why do you need to choose this course?

This is a paid course and you’ll get course materials.

But including the course materials, you’ll also get access to a technical mentor, a personal career coach and career services like interview preparations, resume services and LinkedIn profile review.

But this much of things don’t come for free. You need to pay a price of $399 per month.

And as an estimation, it takes 3 months to complete this course.

If you are someone who can afford this much of a cost and start your career path in this field, you can go for this one as it is best suited for beginners or suited for a marketer working in a big firm who can afford it.

6. Alison[Free with certification]:

It is a free online learning platform which mostly concentrates on workplace-based skills.

The following are the courses which you can learn from this platform for free;

  • Copywriting
  • Website building in WordPress
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • Google Adsense
  • How to get more views and subscribers on Youtube

Why do you need to choose this course?

This is a free course with certification. You’ll get access to the course materials and you will be able to download the certificate whenever you want once you bought it.

Yeah, you read it correctly, you have to pay for the certificate after the completion of your course and exam.

7. Knowledgehut[Paid]:

KnowledgeHut is a global ed-tech company and they are providing an instructor-led online training program which is designed to meet the reskilling and up-skilling requirements of professionals.

The courses that has been covered by this platform are;

  • Content Marketing
  • Conversion Optimisation
  • Digital Marketing
  • Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Pay-Per-Click Advertising
  • Search Engine Optimization
  • Web Analytics
  • Social Media Marketing

Why do you need to choose this course?

This is a paid course. In this platform, you’ll get two modes of course delivery,

  1. One is a live online classroom where you have to book time slots based on your convenience to get mentored by well known professionals through virtual sessions.
  2. And the other one is team /corporate training where working professionals can get training.

You’ll get downloadable coursewares and this course is 16 hours long which will be a live interactive session handled by professionals.

8. VFX India[Paid with certification]:

VFX is one of the best schools for the Media, Design and Entertainment industry. They are in this field from 2007 and have built a reputation over the years.

They are ensuring that you’ll learn the following things during the course time;

  • Website/Affiliate Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Youtube/Video Marketing
  • How to use Google My Business for local businesses
  • Pay-Per-Click Advertising

Why do you need to choose this course?

This is a paid course with certification with the course duration of seven months. After the completion of course, you can become a digital marketing specialist or an SEO specialist based on your interest.

9. Coursera[Free with certification]:

It is a massive open online course provider. They are working with universities and other organizations to provide online courses, certifications and degrees in various fields including engineering, digital marketing, humanities, machine learning, medicine, social services and 3000 plus courses.

What you’ll learn in this course;

  • Learn to use web analytics tools and techniques.
  • You’ll get to know how to analyze customer’s digital actions.
  • Get to know about the concepts behind the data collection and analysis method handled by professionals

Why do you need to choose this course?

This is a free course with certification. You’ll get hands on projects to get specialized in what you are learning.

Upon the completion of the course and the hands-on projects you’ll get a certification to boost your career.

10. Digital Deepak Internship Program:

This is an internship program where you’ll learn the following things;

  • Facebook & Google Ads
  • How to create your own website/blog
  • Content Writing
  • Video Marketing
  • Search Engine Optimization
  • Web Analytics & Tracking
  • Social Media Marketing
  • Niche & Keyword Research
  • Copywriting
  • Email Marketing

Why do you need to choose this program?

This is a paid internship where you’ll get your money back every week after the completion of your tasks. Duration of this internship program is 12 weeks.

You will get hands-on experience on what you are learning since you have to complete the tasks to get the money you have invested.

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