COVID-19 – a name which everyone wants to erase from their lives but an unforgotten one in history, because of the impact it made in our lives.
The entire world is locked and it’s more like Tony Stark said in the infinity war,
“The earth has been closed since march”.
Individuals locked themselves in their houses, the economy has slowed down and businesses are closed and finding it difficult to promote as the traditional way of marketing is not a suitable option in this pandemic.
Since this pandemic, traditional marketing has witnessed a drop, meanwhile online marketing, social media, etc. has seen a rise in usage. Everyone is staying inside their houses and businesses makes use of the advantages of Digital marketing to promote their products and try to keep in touch with the consumers.
Why businesses have to go for Digital Marketing?
Digital marketing has seen tremendous growth in the past few years and becomes an unavoidable one for all kinds of business, irrespective of the size and the service they provide.
This pandemic has made the businesses to adopt the Digital Marketing practices to keep their consumers and clients intact.
Google’s report on “What is India searching for?”, has revealed the changing digital behavior of the consumers and the top five customer trends like ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ and ‘Optimize, personalize, humanize’.
It is necessary for businesses to choose the best suitable platforms based on the services they provide.
The following are some of the best practices businesses can use to improve their digital presence:
- Digital Marketing
- Social Media Marketing
- Online Campaigns
- Providing Contents
- Video Marketing
Digital marketing is a part of the marketing strategies to promote products and services of a business with the help of online platforms.
Digital marketing strategies like Search Engine Optimization(SEO), Social Media Optimization(SMO), Pay-Per-Click(PPC), etc. can be used to improve the rankings of a website.
Optimizing your website content and on-page SEO can be efficient in improving the performance of a website.
Social Media Marketing:
People are spending time on social media and other digital platforms nowadays.
Businesses can make use of this opportunity to engage and trust with potential customers.
You can create awareness and connect with potential customers by constantly posting on social media and boosting specific posts.
Online campaigns are a part of the digital marketing strategy carried out by a business to build brand awareness, drive traffic, engagements, conversions, etc.
This includes display ads, search ads, etc. and is essential for customer engagements and to attract new customers.
During this pandemic, people rely on digital channels to get news and recent updates. Businesses can make use of this opportunity to get more to their site by providing contents which users are looking for and promote these contents in various digital platforms.
These contents can be in the form of articles, blogs, videos and any other formats which meet the requirements of a visitor.
Video marketing plays an important role in social media marketing which many businesses are not utilizing effectively.
You can convey a message in a fun and helpful way to gain the attention of your audience.
Provide links to those videos in your social media channels or on your website because people are more likely to share videos which provide values than any other form of content.
There are many other digital marketing strategies which are used to increase traffic, engagement, sales, etc. by promoting a business online.
If you are really interested to develop your business amid this situation, step into the digital world to survive in this competitive environment.